Friday, July 27, 2007

DigitalPost Interactive Teams With DoubleClick Performics(R) to Develop New Customer Acquisition Channel

IRVINE, CA -- 07/26/07 -- DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a provider of user-friendly Web platforms for digital media sharing and social networking, announced today that it has selected DoubleClick Performics® to manage its online affiliate marketing program. DoubleClick Performics® is the performance marketing division of DoubleClick®, and a leading provider of affiliate and search-marketing services and technologies.
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."

DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.

"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.

About DigitalPost Interactive

Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.

About DoubleClick Performics

DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com

Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.


Contact DigitalPost Interactive:

Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com

or

Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com

Thursday, July 26, 2007

Try Beatport For Music

Beatport is the first authentic digital music store designed to service the evolution of the digital music culture, redefining how DJ's and enthusiasts acquire their music. Beatport.com allows users to access the world of club music through secure, legal, hi-speed, high quality downloads in MP3, mP4 and WAV formats on a pay per download basis. With hundreds of labels and thousands of users world wide, Beatport is the recognized as the leader in online digital dance music.

The first version of Beatport launched in January 2004 with 79 record labels on board. By mid 2004, Beatport started to gain recognition collaborating with some of the top DJs and technology companies in the business such as Native Instruments in Berlin and world-renowned dance artists, Bad Boy Bill, John Acquaviva and Richie Hawtin.

With the re-vision of the site January 2005, the momentum of Beatport's achievements picked up speed. Beatport 2.0 soon became the recognized global leader in Independent dance music, building a catalog over 100,000 tracks supplied by 2,700 signed labels. Beatport also sponsored major electronic music festivals in 2006 such as Remix Hotel for the Winter Music Conference in Miami, Sonar in Barcelona, Love Parade in Berlin and the Move Festival in Chicago to name a few. Dropping even more names, Beatport continues to flourish relationships with some of the best club venues around the world like Crobar (NYC, Chicago, Miami), Privilege (Ibiza), Vinyl and the Church (Denver).

With the third re-launch, Beatport 3.0 displays significant improvements to the site. Adding to the already impressive list of features, 3.0 includes a more robust search engine, 'My Beatport', 'Users Also Bought' and 'Email a Friend.' Capturing the market further, Beatport joins forces with DeeJay Magazine (UK), designing for the first time an original syndication, strengthening Beatport's capabilities to offer their users the best exclusive electronic music first. Beatport's main office is located in Denver Colorado with satellite offices in New York, London and Berlin.

Register with Beatport.com and get 10 free downloads!!

Wednesday, July 25, 2007

Monday, July 23, 2007

Biz Report 8/23/07


Tuesday, July 24, 2007

Email Marketing

British B2B marketers embrace email
Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>

Advertising

Not all in-game ads are equal
In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>

Research

China’s online population to become world’s largest
The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>

Email Marketing

Look for consumer-mail to take over
A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same four year time period. >>

Research

Publishers fall short in branding site content
A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential. >>

Mobile Marketing

MMA: mobile space needs kid-friendly guidelines
As mobile marketing grows, so does the worry that children will be unfairly targeted by marketers. To put parents and marketers minds at ease, the Mobile Marketing Association has issued a few kid-friendly guidelines. >>

Sunday, July 22, 2007

Some of my Performics Advertizers

Clearance 234x60
HP SMB Outlet (120x60)
234 x 60 Red Hot Summer Sale-July
Converse (Product) RED (234x60)
alt="EB Outlet Banner (234x60)">

DOUBLECLICK PERFORMICS EXPANDS AFFILIATE MARKETING SUITE

DOUBLECLICK PERFORMICS EXPANDS AFFILIATE MARKETING SUITE, OFFER SELF MANAGED OPTION FOR EMERGING ADVERTISERS AND OUTSOURCED PROGRAM MANAGERS

MIAMI, FL – July 9, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled AffiliateDirect at Affiliate Summit in Miami. Now, for the first time, emerging online retailers and program managers not associated with DoubleClick Performics can license the company’s
industry leading affiliate marketing technology and access the DoubleClick Performics Affiliate Network.

“Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers and those with a dedicated affiliate manager can use our technology and access our affiliate network,” said Chris Henger, vice president of affiliate marketing at DoubleClick Performics. “Advertisers can scale and enhance the affiliate marketing channel effectively with AffiliateDirect.”

DoubleClick Performics beta tested AffiliateDirect from December 2006 through June 1, 2007. The beta test confirmed that the core technology, previously used only by larger advertisers and internal DoubleClick Performics program managers, proved user friendly for smaller advertisers and external consultants managing multiple programs.
“Boltz Furniture generated new sales immediately upon launching our Affiliate Marketing program with DoubleClick Performics,” said Jeff White, managing partner at Boltz, LLC, a beta advertiser and AffiliateDirect client. “The launch process was simple, and the channel has already proven to effectively drive growth for Boltz.com.”

AffiliateDirect encompasses a quality network, actively managed by a dedicated team of affiliate marketing experts. Advertisers of all sizes can access the DoubleClick Performics Affiliate Network and utilize the same technology that powers DoubleClick Performics’ large, full-service affiliate marketing programs.

“I have worked with Performics on multiple clients over the years and would recommend them as a top network for any serious affiliate program,” said Brook Schaaf, of Schaaf Consulting which manages the InTheSwim affiliate program and others with AffiliateDirect. “DoubleClick Performics has great technology, a great
reputation, and one of the largest affiliate footprints (number of productive affiliates in the network).”

AffiliateDirect enables advertisers to manage, all aspects of their affiliate marketing programs, including attracting, reaching and paying publishers and tracking and reporting on performance.

“DoubleClick Performics’ Affiliate Marketing platform provides our agency and clients with reliable tracking and reporting,” said Peter Figueredo, CEO and co-founder of NET Exponent, an online performance marketing agency, “I have been impressed with their willingness to listen to our suggestions and implement
improvements that will help us drive better results for our clients.”

DoubleClick Performics pioneered the concept of full-service affiliate marketing when it was founded in 1998. The company was the first to provide advertisers with a program management solution, network and technology. DoubleClick Performics is also a leading provider of search marketing services and technologies with capabilities in paid search, local marketing solutions and natural search optimization.

Addie Reed
PReturn Inc.
312-432-9406
areed@preturn.com
Performics is a division of DoubleClick

About DoubleClick Performics

At DoubleClick Performics we are constantly thinking forward about search and affiliate marketing. We do not merely anticipate the future of digital performance marketing; we are committed to the innovation and insights that create it. Our comprehensive suite of services provides advertisers with world-class solutions that combine technology, intelligence, experience and service that cannot be found anywhere else.

Focused on affiliate, paid search and natural search marketing, DoubleClick Performics has been dedicated to understanding the impulses and actions of the online consumer since 1998. DoubleClick Performics ensures that our clients’ marketing investments are more efficient and more effective, and our integrated approach to service delivers superior results across multiple channels.

For more information on affiliate marketing with DoubleClick Performics, please visit:

http://www.performics.com/our_capabilities_files/capabilities_affiliate_marketing.htm.
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