Weekly Specials!
Save up to $200 on Printers, Copiers and Fax Machines! (12/2-12/8)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000023186806&pubid=21000000000112095 View Offer
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Save up to $350 on PCs! (12/2-12/8)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000023186803&pubid=21000000000112095 View Offer
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Monday, December 3, 2007
Monday, November 19, 2007
Slightly More Green From Black Friday Shoppers
A recent Maritz Poll found that 37 percent of respondents plan to shop on the day after Thanksgiving, vs. last year's 34 percent who said they would shop on Black Friday. Those who plan to shop on Black Friday say they will spend $790 overall on their holiday purchases, compared to $637 for all shoppers combined.
According to the poll, the overall average spend this holiday season will be $637, down 10 percent from 2006. One-quarter of all respondents said they would spend less this year, with 50 percent citing "less money to spend this year" as the primary reason.
Respondents with household incomes of $100,000 or more, says the report, will shop at significantly higher levels (45 percent) on Black Friday than those in the lowest income group of less than $25,000 (30 percent).
The generational implications of these Black Friday shoppers looks like this:
59 percent of Gen Y respondents plan to shop
46 percent of Gen X will be there
Only 23 percent of Boomers
And 21 percent of the Silent Generation
Gloria Park Bartolone, vice president, Maritz Research's Retail Group, says "... Black Friday shoppers are looking for discounts, and retailers have already started slashing prices... If (the) discounts appeal to Gen X, Gen Y and those with larger household incomes... (it) could make for a better start to what might be a 'blue' Christmas for retailers."
Planned Shopping Locations (% of all respondents)
Location
% Planning to Shop
Wal-Mart
63%
Target
57
Best Buy
43
K-Mart
28
Sears
23
Circuit City
21
Kohl's
27
Macy's
25
Victoria's Secret
17
Source: MaritzResearch, November 2007
"As retailers compete for holiday spending this year,
"As retailers compete for holiday spending this year, it's clear that (shopping) convenience is a top factor for shoppers..." concludes Bartolone.
Please visit MaritzResearch here to learn more.
According to the poll, the overall average spend this holiday season will be $637, down 10 percent from 2006. One-quarter of all respondents said they would spend less this year, with 50 percent citing "less money to spend this year" as the primary reason.
Respondents with household incomes of $100,000 or more, says the report, will shop at significantly higher levels (45 percent) on Black Friday than those in the lowest income group of less than $25,000 (30 percent).
The generational implications of these Black Friday shoppers looks like this:
59 percent of Gen Y respondents plan to shop
46 percent of Gen X will be there
Only 23 percent of Boomers
And 21 percent of the Silent Generation
Gloria Park Bartolone, vice president, Maritz Research's Retail Group, says "... Black Friday shoppers are looking for discounts, and retailers have already started slashing prices... If (the) discounts appeal to Gen X, Gen Y and those with larger household incomes... (it) could make for a better start to what might be a 'blue' Christmas for retailers."
Planned Shopping Locations (% of all respondents)
Location
% Planning to Shop
Wal-Mart
63%
Target
57
Best Buy
43
K-Mart
28
Sears
23
Circuit City
21
Kohl's
27
Macy's
25
Victoria's Secret
17
Source: MaritzResearch, November 2007
"As retailers compete for holiday spending this year,
"As retailers compete for holiday spending this year, it's clear that (shopping) convenience is a top factor for shoppers..." concludes Bartolone.
Please visit MaritzResearch here to learn more.
Tuesday, November 6, 2007
More special offers from OfficeMax
Save $100 on Select Printers! Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022944601&pubid=21000000000112095 View Offer
24" Widescreen LCD Monitor-$100 off! Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022944603&pubid=21000000000112095 View Offer
$50 off Manager Chairs! Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022944604&pubid=21000000000112095 View Offer
Save Big on OfficeJet 4-in-1! Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022944605&pubid=21000000000112095 View Offer
24" Widescreen LCD Monitor-$100 off! Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022944603&pubid=21000000000112095 View Offer
$50 off Manager Chairs! Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022944604&pubid=21000000000112095 View Offer
Save Big on OfficeJet 4-in-1! Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022944605&pubid=21000000000112095 View Offer
Friday, September 28, 2007
Office Max & HP offering up great specials
Office Max is offering up great specials on some popular products from Shredders to Cameras. These offers are valid from September 29th through October 5th. We encourage you to inform your customers of these Technology and Supply specials by highlighting them on your site(s).
Weekly Technology Specials!
Save up to 40% on USB Hard Drives, Jump Drives, and MP3s! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285780&pubid=21000000000112095 View Offer
$40 Off Select Cameras! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285785&pubid= 21000000000112095 View Offer
Weekly Supply Specials!
Save up to 40% on Select Shredders! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285784&pubid=21000000000112095 View OfferBe sure to use the creative below to replace any old banners on your site(s). It is imperative that the latest logos are on display.
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Weekly Technology Specials!
Save up to 40% on USB Hard Drives, Jump Drives, and MP3s! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285780&pubid=21000000000112095 View Offer
$40 Off Select Cameras! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285785&pubid= 21000000000112095 View Offer
Weekly Supply Specials!
Save up to 40% on Select Shredders! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285784&pubid=21000000000112095 View OfferBe sure to use the creative below to replace any old banners on your site(s). It is imperative that the latest logos are on display.
120x90 Clickthru url - http://clickserve.cc-dt.com/link/tplclick?lid=41000000015696003&pubid=21000000000112095 Image url - http://clickserve.cc-dt.com/link/tplimage?lid=41000000015696003&pubid=21000000000112095
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HP Small Business has new offers ranging from refurbished printers to storage systems. There are several additional promotions which can be found by logging into ConnectCommerce.
Printer Promotions:
New Offer! HP Color LaserJet 1600 refurbished printerOnly $216.15, a 30% discount and all standard warranties apply! (ends 10/31/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285786&pubid=21000000000112095
New Offer! HP Color LaserJet 2600n refurbished printer Only $276.10, a 30% discount and all standard warranties apply! (ends 10/31/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285787&pubid=21000000000112095
Desktop & Notebook Promotions: Get $420 savings on select HP Compaq 6910p notebook PCs. (ends 9/30/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000021268523&pubid=21000000000112095
Bundle Promotions:
Mobile Professional bundles - features a total savings of $490. Save instantly on these notebook and accessory bundles with either Verizon BroadbandAccess Built-In or AT&T BroadbandConnect. The Mobile Professional bundles are designed for total peace of mind for busy business professionals on the go. (ends 12/31/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000021268297&pubid=21000000000112095
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Miscellaneous Promotions:New Offer! HP StorageWorks Media Vault Pro mv2040 only $749 Ideal for businesses without an IT staff. Set it and forget it. Worry-free, continuous onsite and secure offsite backup of PC's and laptops on your network. (ends 12/31/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285788&pubid=21000000000112095
HP SMB Outlet Promotions:
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Friday, September 14, 2007
MOM SURFS THE WEB SURPRISINGLY OFTEN
Advertisers should integrate search engine marketing to reach moms planning online and offline purchases, vacations, and more...
SAN JOSE, Calif. – August 21, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics. “Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”
Other interesting findings of the study include:
o 70 percent use search engines to gather information before making any online purchase
o 57 percent use search engines to gather information before making any offline purchase
o 64 percent use search engines to find out where to purchase products offline
o With regard to purchases made in the eight product categories included in the study:
o 92 percent said search engines were helpful in providing valuable information prior to
purchasing
o 79 percent said search engines were helpful in providing valuable information prior to
purchasing offline specifically
o Regarding consumer packaged goods, respondents reported using search engines:
o To compare prices (72 percent)
o To find retail locations (71 percent)
o To gather product information (71 percent)
“Manufacturers and marketers targeting this audience through any kind of advertising campaign should be sureto integrate a well planned Search campaign. Sixty-four percent of women reported using a search engine to gather more information after seeing an advertisement,” says Scott Haiges, President of ROI Research Inc. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics at ksmith@preturn.com or mseverin@doubleclick.com.
Microsoft’s Research Manager Peiwen Li (Pavan Lee) presented an overview of these findings Monday August 20 at Search Engine Strategies San Jose as part of the “Searcher Behavior Research Update.”
Kraig Smith
PReturn Inc.
312-432-9405
ksmith@preturn.com
DoubleClick Performics is a division of DoubleClick
About DoubleClick Performics:
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
About ROI Research, Inc.:
Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.
- # # # -
SAN JOSE, Calif. – August 21, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics. “Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”
Other interesting findings of the study include:
o 70 percent use search engines to gather information before making any online purchase
o 57 percent use search engines to gather information before making any offline purchase
o 64 percent use search engines to find out where to purchase products offline
o With regard to purchases made in the eight product categories included in the study:
o 92 percent said search engines were helpful in providing valuable information prior to
purchasing
o 79 percent said search engines were helpful in providing valuable information prior to
purchasing offline specifically
o Regarding consumer packaged goods, respondents reported using search engines:
o To compare prices (72 percent)
o To find retail locations (71 percent)
o To gather product information (71 percent)
“Manufacturers and marketers targeting this audience through any kind of advertising campaign should be sureto integrate a well planned Search campaign. Sixty-four percent of women reported using a search engine to gather more information after seeing an advertisement,” says Scott Haiges, President of ROI Research Inc. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics at ksmith@preturn.com or mseverin@doubleclick.com.
Microsoft’s Research Manager Peiwen Li (Pavan Lee) presented an overview of these findings Monday August 20 at Search Engine Strategies San Jose as part of the “Searcher Behavior Research Update.”
Kraig Smith
PReturn Inc.
312-432-9405
ksmith@preturn.com
DoubleClick Performics is a division of DoubleClick
About DoubleClick Performics:
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
About ROI Research, Inc.:
Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.
- # # # -
Saturday, August 11, 2007
Friday, August 10, 2007
DoubleClick Performics Named Top Search Engine Marketing Vendor in the Internet Retailer Top 500 Guide
CHICAGO--(BUSINESS WIRE)--DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., was featured in the August issue of Internet Retailer magazine after being named the top search engine marketing vendor in the Internet Retailer Top 500 Guide.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Wednesday, August 8, 2007
GiftsForYouNow.com Announces Partnership with LinkShare
Gift Company Unwraps New Affiliate Marketing Program
CHICAGO--(BUSINESS WIRE)--GiftsForYouNow.com, a web-based retailer of personalized gifts and apparel, today announced it has selected LinkShare.com to facilitate a new affiliate marketing program that will provide the company with opportunities to form strategic online partnerships and significantly increase Internet visibility. The newly formed partnership is a major initiative taken by GiftsForYouNow.com to expand its marketing presence and maximize Internet exposure among a diverse range of online niches.
In addition to managing GiftsForYouNow.com’s Internet affiliate marketing program, LinkShare will maximize web exposure for the company by offering access to thousands of affiliate sites, resulting in exponential advertising impressions. The new relationship with LinkShare will provide a more prominent web presence and increased brand exposure for GiftsForYouNow.com.
“We are extremely excited to move forward with this successful strategy that will undoubtedly have a significant impact on the growth of our company,” said GiftsForYouNow.com General Manager Chuck Albanese. “Our partnership with LinkShare will contribute to the expansion of our company profile and allow us to form new relationships with a broad-based audience and fellow affiliates in the industry.”
Since launching the program only two weeks ago, GiftsForYouNow.com has partnered with over 400 affiliates and will continue to form new alliances in the near future.
In addition to partnering with GiftsForYouNow.com, LinkShare boasts a roster of internationally recognized merchants and is a well-known leader of web-based affiliate marketing programs.
About GiftsForYouNow.com
GiftsForYouNow.com features personalized gifts such as t-shirts, sweatshirts, tote-bags, picture frames, plush, and many other unique items. Each item is personalized with the titles and names of the customer’s family members, such as “Grandma’s Heavenly Blessings” and can include up to 30 of the family member’s names.
GiftsForYouNow.com provides its customers with an excellent value by offering personalized gifts that are affordably priced, with fast, efficient shipping. Most items are shipped out in 2-3 days. Celebrate with your family today and a personalized gift from GiftsForYouNow.com! To see a complete selection of personalized gifts for your family and friends, visit GiftsForYouNow.com today.
CHICAGO--(BUSINESS WIRE)--GiftsForYouNow.com, a web-based retailer of personalized gifts and apparel, today announced it has selected LinkShare.com to facilitate a new affiliate marketing program that will provide the company with opportunities to form strategic online partnerships and significantly increase Internet visibility. The newly formed partnership is a major initiative taken by GiftsForYouNow.com to expand its marketing presence and maximize Internet exposure among a diverse range of online niches.
In addition to managing GiftsForYouNow.com’s Internet affiliate marketing program, LinkShare will maximize web exposure for the company by offering access to thousands of affiliate sites, resulting in exponential advertising impressions. The new relationship with LinkShare will provide a more prominent web presence and increased brand exposure for GiftsForYouNow.com.
“We are extremely excited to move forward with this successful strategy that will undoubtedly have a significant impact on the growth of our company,” said GiftsForYouNow.com General Manager Chuck Albanese. “Our partnership with LinkShare will contribute to the expansion of our company profile and allow us to form new relationships with a broad-based audience and fellow affiliates in the industry.”
Since launching the program only two weeks ago, GiftsForYouNow.com has partnered with over 400 affiliates and will continue to form new alliances in the near future.
In addition to partnering with GiftsForYouNow.com, LinkShare boasts a roster of internationally recognized merchants and is a well-known leader of web-based affiliate marketing programs.
About GiftsForYouNow.com
GiftsForYouNow.com features personalized gifts such as t-shirts, sweatshirts, tote-bags, picture frames, plush, and many other unique items. Each item is personalized with the titles and names of the customer’s family members, such as “Grandma’s Heavenly Blessings” and can include up to 30 of the family member’s names.
GiftsForYouNow.com provides its customers with an excellent value by offering personalized gifts that are affordably priced, with fast, efficient shipping. Most items are shipped out in 2-3 days. Celebrate with your family today and a personalized gift from GiftsForYouNow.com! To see a complete selection of personalized gifts for your family and friends, visit GiftsForYouNow.com today.
Sunday, August 5, 2007
LinkShare and Overstock.com Test New Search Optimizer Link Structure to Improve Advertisers’ Search Results
NEW YORK--(BUSINESS WIRE)--LinkShare, a leading pay-per-action marketing network, has announced it is testing a new link structure with Overstock.com intended to give advertisers natural search benefits to enhance their ranking on Google and other search engines. LinkShare's new Search Optimizer link structure is designed to ensure advertisers that potential customers will find the right path to Overstock.com.
"LinkShare is always testing new and different ways to enhance the advertising experience for users, advertisers, and publishers," said Steve Denton, President of LinkShare. “Our plan is to introduce the new link structure we are testing with Overstock.com to clients worldwide in the fourth-quarter.”
Search engines come in several flavors, but they all trawl the Web to find relevant websites. This 'natural' approach uses the intrinsic link structure of the Web to rank websites according to relevance. LinkShare’s new link architecture is structured to ensure that Google and other engines credit all client links to their domain.
LinkShare publishers are now able to change out their Overstock.com links that currently redirect through LinkShare's servers and link directly to Overstock.com. The new links from LinkShare are scheduled for general availability following the test with Overstock.com.
Overstock.com first selected LinkShare as its affiliate service provider in 2002. LinkShare provides Overstock.com publishers with a single interface to check all sales statistics on a real-time basis. Overstock.com publishers also have access to monthly statements and reports that detail impressions, click-throughs, sales, and commissions.
"We are looking forward to these test results,” says Patrick Byrne, Chief Executive Officer of Overstock.com. "We welcome and appreciate innovations like LinkShare’s new link architecture where Overstock.com and its customers stand to benefit.”
About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.
About Rakuten
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
About Overstock.com
Overstock.com, Inc. (NASDAQ: OSTK) (www.overstock.com) is the Internet leader for brand names at clearance prices. Overstock.com offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, Utah is a publicly traded company listed on the NASDAQ Global Market System. Overstock.com is a trademark of Overstock.com, Inc.
In respect to Overstock.com, Inc. this press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, forecasted benefits of the tested software, its ability to provide enhanced natural search benefits, as well as all such other risks as identified in Overstock.com’s Form 10-K for the year ended December 31, 2005, and all its subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in its projections or forward-looking statements.
"LinkShare is always testing new and different ways to enhance the advertising experience for users, advertisers, and publishers," said Steve Denton, President of LinkShare. “Our plan is to introduce the new link structure we are testing with Overstock.com to clients worldwide in the fourth-quarter.”
Search engines come in several flavors, but they all trawl the Web to find relevant websites. This 'natural' approach uses the intrinsic link structure of the Web to rank websites according to relevance. LinkShare’s new link architecture is structured to ensure that Google and other engines credit all client links to their domain.
LinkShare publishers are now able to change out their Overstock.com links that currently redirect through LinkShare's servers and link directly to Overstock.com. The new links from LinkShare are scheduled for general availability following the test with Overstock.com.
Overstock.com first selected LinkShare as its affiliate service provider in 2002. LinkShare provides Overstock.com publishers with a single interface to check all sales statistics on a real-time basis. Overstock.com publishers also have access to monthly statements and reports that detail impressions, click-throughs, sales, and commissions.
"We are looking forward to these test results,” says Patrick Byrne, Chief Executive Officer of Overstock.com. "We welcome and appreciate innovations like LinkShare’s new link architecture where Overstock.com and its customers stand to benefit.”
About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.
About Rakuten
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
About Overstock.com
Overstock.com, Inc. (NASDAQ: OSTK) (www.overstock.com) is the Internet leader for brand names at clearance prices. Overstock.com offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, Utah is a publicly traded company listed on the NASDAQ Global Market System. Overstock.com is a trademark of Overstock.com, Inc.
In respect to Overstock.com, Inc. this press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, forecasted benefits of the tested software, its ability to provide enhanced natural search benefits, as well as all such other risks as identified in Overstock.com’s Form 10-K for the year ended December 31, 2005, and all its subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in its projections or forward-looking statements.
Friday, August 3, 2007
DoubleClick Makes Banners Less Boring
Brian Morrissey wrote:
Universal Pictures is using the new ad format to promote The Bourne Ultimatum,
NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.DoubleClick hopes to change that with the introduction of a Web banner unit called the "teaser" ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.While not the full rich media units that typically occupy about a third of an online banner buy, they will allow agencies to build more creative executions for the rest of the campaign, said Chris Young, evp of rich media at DoubleClick. While the new ad will cost more than a standard unit with a 30k file limit, it will cost half as much as a full rich media execution, he said."It's time to take creativity to the next level," Young said. "We're going to begin to change the rules of online ad banners."Once an afterthought in an Internet ad market dominated by search listings, the banner is a keen focus of attention as brand advertisers shift spending online. Gaining a foothold in display advertising drove several recent online deals, including Google's $3.1 billion agreement to buy DoubleClick and Microsoft's $6 billion purchase of aQuantive.Young said the teaser format would help make the bulk impressions more compelling to consumers and advertisers—and more valuable.Universal Pictures is using the new ad format to promote The Bourne Ultimatum, showing a quick 10-second trailer in the unit, which then gives users the ability to click through to view the full trailer from the movie's Web site. A typical low-end execution would have only shown a static image, while one on the high end would let users watch the full preview and other clips from within the unit."All the creatives are always complaining about the file size" limits, Young said. "They say, 'I'm limited to 30k. You want me to cut through the clutter, but how can I do that when my file size is so small?'"
Universal Pictures is using the new ad format to promote The Bourne Ultimatum,
NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.DoubleClick hopes to change that with the introduction of a Web banner unit called the "teaser" ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.While not the full rich media units that typically occupy about a third of an online banner buy, they will allow agencies to build more creative executions for the rest of the campaign, said Chris Young, evp of rich media at DoubleClick. While the new ad will cost more than a standard unit with a 30k file limit, it will cost half as much as a full rich media execution, he said."It's time to take creativity to the next level," Young said. "We're going to begin to change the rules of online ad banners."Once an afterthought in an Internet ad market dominated by search listings, the banner is a keen focus of attention as brand advertisers shift spending online. Gaining a foothold in display advertising drove several recent online deals, including Google's $3.1 billion agreement to buy DoubleClick and Microsoft's $6 billion purchase of aQuantive.Young said the teaser format would help make the bulk impressions more compelling to consumers and advertisers—and more valuable.Universal Pictures is using the new ad format to promote The Bourne Ultimatum, showing a quick 10-second trailer in the unit, which then gives users the ability to click through to view the full trailer from the movie's Web site. A typical low-end execution would have only shown a static image, while one on the high end would let users watch the full preview and other clips from within the unit."All the creatives are always complaining about the file size" limits, Young said. "They say, 'I'm limited to 30k. You want me to cut through the clutter, but how can I do that when my file size is so small?'"
Saturday, July 28, 2007
Friday, July 27, 2007
DigitalPost Interactive Teams With DoubleClick Performics(R) to Develop New Customer Acquisition Channel
IRVINE, CA -- 07/26/07 -- DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a provider of user-friendly Web platforms for digital media sharing and social networking, announced today that it has selected DoubleClick Performics® to manage its online affiliate marketing program. DoubleClick Performics® is the performance marketing division of DoubleClick®, and a leading provider of affiliate and search-marketing services and technologies.
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."
DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.
"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.
About DigitalPost Interactive
Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.
About DoubleClick Performics
DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com
Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.
Contact DigitalPost Interactive:
Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com
or
Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."
DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.
"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.
About DigitalPost Interactive
Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.
About DoubleClick Performics
DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com
Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.
Contact DigitalPost Interactive:
Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com
or
Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com
Thursday, July 26, 2007
Try Beatport For Music
Beatport is the first authentic digital music store designed to service the evolution of the digital music culture, redefining how DJ's and enthusiasts acquire their music. Beatport.com allows users to access the world of club music through secure, legal, hi-speed, high quality downloads in MP3, mP4 and WAV formats on a pay per download basis. With hundreds of labels and thousands of users world wide, Beatport is the recognized as the leader in online digital dance music.
The first version of Beatport launched in January 2004 with 79 record labels on board. By mid 2004, Beatport started to gain recognition collaborating with some of the top DJs and technology companies in the business such as Native Instruments in Berlin and world-renowned dance artists, Bad Boy Bill, John Acquaviva and Richie Hawtin.
With the re-vision of the site January 2005, the momentum of Beatport's achievements picked up speed. Beatport 2.0 soon became the recognized global leader in Independent dance music, building a catalog over 100,000 tracks supplied by 2,700 signed labels. Beatport also sponsored major electronic music festivals in 2006 such as Remix Hotel for the Winter Music Conference in Miami, Sonar in Barcelona, Love Parade in Berlin and the Move Festival in Chicago to name a few. Dropping even more names, Beatport continues to flourish relationships with some of the best club venues around the world like Crobar (NYC, Chicago, Miami), Privilege (Ibiza), Vinyl and the Church (Denver).
With the third re-launch, Beatport 3.0 displays significant improvements to the site. Adding to the already impressive list of features, 3.0 includes a more robust search engine, 'My Beatport', 'Users Also Bought' and 'Email a Friend.' Capturing the market further, Beatport joins forces with DeeJay Magazine (UK), designing for the first time an original syndication, strengthening Beatport's capabilities to offer their users the best exclusive electronic music first. Beatport's main office is located in Denver Colorado with satellite offices in New York, London and Berlin.
Register with Beatport.com and get 10 free downloads!!
The first version of Beatport launched in January 2004 with 79 record labels on board. By mid 2004, Beatport started to gain recognition collaborating with some of the top DJs and technology companies in the business such as Native Instruments in Berlin and world-renowned dance artists, Bad Boy Bill, John Acquaviva and Richie Hawtin.
With the re-vision of the site January 2005, the momentum of Beatport's achievements picked up speed. Beatport 2.0 soon became the recognized global leader in Independent dance music, building a catalog over 100,000 tracks supplied by 2,700 signed labels. Beatport also sponsored major electronic music festivals in 2006 such as Remix Hotel for the Winter Music Conference in Miami, Sonar in Barcelona, Love Parade in Berlin and the Move Festival in Chicago to name a few. Dropping even more names, Beatport continues to flourish relationships with some of the best club venues around the world like Crobar (NYC, Chicago, Miami), Privilege (Ibiza), Vinyl and the Church (Denver).
With the third re-launch, Beatport 3.0 displays significant improvements to the site. Adding to the already impressive list of features, 3.0 includes a more robust search engine, 'My Beatport', 'Users Also Bought' and 'Email a Friend.' Capturing the market further, Beatport joins forces with DeeJay Magazine (UK), designing for the first time an original syndication, strengthening Beatport's capabilities to offer their users the best exclusive electronic music first. Beatport's main office is located in Denver Colorado with satellite offices in New York, London and Berlin.
Register with Beatport.com and get 10 free downloads!!
Wednesday, July 25, 2007
Monday, July 23, 2007
Biz Report 8/23/07
Tuesday, July 24, 2007
Email Marketing
British B2B marketers embrace email
Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>
Advertising
Not all in-game ads are equal
In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>
Research
China’s online population to become world’s largest
The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>
Email Marketing
Look for consumer-mail to take over
A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same four year time period. >>
Research
Publishers fall short in branding site content
A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential. >>
Mobile Marketing
MMA: mobile space needs kid-friendly guidelines
As mobile marketing grows, so does the worry that children will be unfairly targeted by marketers. To put parents and marketers minds at ease, the Mobile Marketing Association has issued a few kid-friendly guidelines. >>
Email Marketing
British B2B marketers embrace email
Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>
Advertising
Not all in-game ads are equal
In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>
Research
China’s online population to become world’s largest
The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>
Email Marketing
Look for consumer-mail to take over
A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same four year time period. >>
Research
Publishers fall short in branding site content
A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential. >>
Mobile Marketing
MMA: mobile space needs kid-friendly guidelines
As mobile marketing grows, so does the worry that children will be unfairly targeted by marketers. To put parents and marketers minds at ease, the Mobile Marketing Association has issued a few kid-friendly guidelines. >>
Sunday, July 22, 2007
DOUBLECLICK PERFORMICS EXPANDS AFFILIATE MARKETING SUITE
DOUBLECLICK PERFORMICS EXPANDS AFFILIATE MARKETING SUITE, OFFER SELF MANAGED OPTION FOR EMERGING ADVERTISERS AND OUTSOURCED PROGRAM MANAGERS
MIAMI, FL – July 9, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled AffiliateDirect at Affiliate Summit in Miami. Now, for the first time, emerging online retailers and program managers not associated with DoubleClick Performics can license the company’s
industry leading affiliate marketing technology and access the DoubleClick Performics Affiliate Network.
“Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers and those with a dedicated affiliate manager can use our technology and access our affiliate network,” said Chris Henger, vice president of affiliate marketing at DoubleClick Performics. “Advertisers can scale and enhance the affiliate marketing channel effectively with AffiliateDirect.”
DoubleClick Performics beta tested AffiliateDirect from December 2006 through June 1, 2007. The beta test confirmed that the core technology, previously used only by larger advertisers and internal DoubleClick Performics program managers, proved user friendly for smaller advertisers and external consultants managing multiple programs.
“Boltz Furniture generated new sales immediately upon launching our Affiliate Marketing program with DoubleClick Performics,” said Jeff White, managing partner at Boltz, LLC, a beta advertiser and AffiliateDirect client. “The launch process was simple, and the channel has already proven to effectively drive growth for Boltz.com.”
AffiliateDirect encompasses a quality network, actively managed by a dedicated team of affiliate marketing experts. Advertisers of all sizes can access the DoubleClick Performics Affiliate Network and utilize the same technology that powers DoubleClick Performics’ large, full-service affiliate marketing programs.
“I have worked with Performics on multiple clients over the years and would recommend them as a top network for any serious affiliate program,” said Brook Schaaf, of Schaaf Consulting which manages the InTheSwim affiliate program and others with AffiliateDirect. “DoubleClick Performics has great technology, a great
reputation, and one of the largest affiliate footprints (number of productive affiliates in the network).”
AffiliateDirect enables advertisers to manage, all aspects of their affiliate marketing programs, including attracting, reaching and paying publishers and tracking and reporting on performance.
“DoubleClick Performics’ Affiliate Marketing platform provides our agency and clients with reliable tracking and reporting,” said Peter Figueredo, CEO and co-founder of NET Exponent, an online performance marketing agency, “I have been impressed with their willingness to listen to our suggestions and implement
improvements that will help us drive better results for our clients.”
DoubleClick Performics pioneered the concept of full-service affiliate marketing when it was founded in 1998. The company was the first to provide advertisers with a program management solution, network and technology. DoubleClick Performics is also a leading provider of search marketing services and technologies with capabilities in paid search, local marketing solutions and natural search optimization.
Addie Reed
PReturn Inc.
312-432-9406
areed@preturn.com
Performics is a division of DoubleClick
About DoubleClick Performics
At DoubleClick Performics we are constantly thinking forward about search and affiliate marketing. We do not merely anticipate the future of digital performance marketing; we are committed to the innovation and insights that create it. Our comprehensive suite of services provides advertisers with world-class solutions that combine technology, intelligence, experience and service that cannot be found anywhere else.
Focused on affiliate, paid search and natural search marketing, DoubleClick Performics has been dedicated to understanding the impulses and actions of the online consumer since 1998. DoubleClick Performics ensures that our clients’ marketing investments are more efficient and more effective, and our integrated approach to service delivers superior results across multiple channels.
For more information on affiliate marketing with DoubleClick Performics, please visit:
http://www.performics.com/our_capabilities_files/capabilities_affiliate_marketing.htm.
- # # # -
MIAMI, FL – July 9, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled AffiliateDirect at Affiliate Summit in Miami. Now, for the first time, emerging online retailers and program managers not associated with DoubleClick Performics can license the company’s
industry leading affiliate marketing technology and access the DoubleClick Performics Affiliate Network.
“Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers and those with a dedicated affiliate manager can use our technology and access our affiliate network,” said Chris Henger, vice president of affiliate marketing at DoubleClick Performics. “Advertisers can scale and enhance the affiliate marketing channel effectively with AffiliateDirect.”
DoubleClick Performics beta tested AffiliateDirect from December 2006 through June 1, 2007. The beta test confirmed that the core technology, previously used only by larger advertisers and internal DoubleClick Performics program managers, proved user friendly for smaller advertisers and external consultants managing multiple programs.
“Boltz Furniture generated new sales immediately upon launching our Affiliate Marketing program with DoubleClick Performics,” said Jeff White, managing partner at Boltz, LLC, a beta advertiser and AffiliateDirect client. “The launch process was simple, and the channel has already proven to effectively drive growth for Boltz.com.”
AffiliateDirect encompasses a quality network, actively managed by a dedicated team of affiliate marketing experts. Advertisers of all sizes can access the DoubleClick Performics Affiliate Network and utilize the same technology that powers DoubleClick Performics’ large, full-service affiliate marketing programs.
“I have worked with Performics on multiple clients over the years and would recommend them as a top network for any serious affiliate program,” said Brook Schaaf, of Schaaf Consulting which manages the InTheSwim affiliate program and others with AffiliateDirect. “DoubleClick Performics has great technology, a great
reputation, and one of the largest affiliate footprints (number of productive affiliates in the network).”
AffiliateDirect enables advertisers to manage, all aspects of their affiliate marketing programs, including attracting, reaching and paying publishers and tracking and reporting on performance.
“DoubleClick Performics’ Affiliate Marketing platform provides our agency and clients with reliable tracking and reporting,” said Peter Figueredo, CEO and co-founder of NET Exponent, an online performance marketing agency, “I have been impressed with their willingness to listen to our suggestions and implement
improvements that will help us drive better results for our clients.”
DoubleClick Performics pioneered the concept of full-service affiliate marketing when it was founded in 1998. The company was the first to provide advertisers with a program management solution, network and technology. DoubleClick Performics is also a leading provider of search marketing services and technologies with capabilities in paid search, local marketing solutions and natural search optimization.
Addie Reed
PReturn Inc.
312-432-9406
areed@preturn.com
Performics is a division of DoubleClick
About DoubleClick Performics
At DoubleClick Performics we are constantly thinking forward about search and affiliate marketing. We do not merely anticipate the future of digital performance marketing; we are committed to the innovation and insights that create it. Our comprehensive suite of services provides advertisers with world-class solutions that combine technology, intelligence, experience and service that cannot be found anywhere else.
Focused on affiliate, paid search and natural search marketing, DoubleClick Performics has been dedicated to understanding the impulses and actions of the online consumer since 1998. DoubleClick Performics ensures that our clients’ marketing investments are more efficient and more effective, and our integrated approach to service delivers superior results across multiple channels.
For more information on affiliate marketing with DoubleClick Performics, please visit:
http://www.performics.com/our_capabilities_files/capabilities_affiliate_marketing.htm.
- # # # -
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