DOUBLECLICK PERFORMICS EXPANDS AFFILIATE MARKETING SUITE

DOUBLECLICK PERFORMICS EXPANDS AFFILIATE MARKETING SUITE, OFFER SELF MANAGED OPTION FOR EMERGING ADVERTISERS AND OUTSOURCED PROGRAM MANAGERS

MIAMI, FL – July 9, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled AffiliateDirect at Affiliate Summit in Miami. Now, for the first time, emerging online retailers and program managers not associated with DoubleClick Performics can license the company’s
industry leading affiliate marketing technology and access the DoubleClick Performics Affiliate Network.

“Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers and those with a dedicated affiliate manager can use our technology and access our affiliate network,” said Chris Henger, vice president of affiliate marketing at DoubleClick Performics. “Advertisers can scale and enhance the affiliate marketing channel effectively with AffiliateDirect.”

DoubleClick Performics beta tested AffiliateDirect from December 2006 through June 1, 2007. The beta test confirmed that the core technology, previously used only by larger advertisers and internal DoubleClick Performics program managers, proved user friendly for smaller advertisers and external consultants managing multiple programs.
“Boltz Furniture generated new sales immediately upon launching our Affiliate Marketing program with DoubleClick Performics,” said Jeff White, managing partner at Boltz, LLC, a beta advertiser and AffiliateDirect client. “The launch process was simple, and the channel has already proven to effectively drive growth for Boltz.com.”

AffiliateDirect encompasses a quality network, actively managed by a dedicated team of affiliate marketing experts. Advertisers of all sizes can access the DoubleClick Performics Affiliate Network and utilize the same technology that powers DoubleClick Performics’ large, full-service affiliate marketing programs.

“I have worked with Performics on multiple clients over the years and would recommend them as a top network for any serious affiliate program,” said Brook Schaaf, of Schaaf Consulting which manages the InTheSwim affiliate program and others with AffiliateDirect. “DoubleClick Performics has great technology, a great
reputation, and one of the largest affiliate footprints (number of productive affiliates in the network).”

AffiliateDirect enables advertisers to manage, all aspects of their affiliate marketing programs, including attracting, reaching and paying publishers and tracking and reporting on performance.

“DoubleClick Performics’ Affiliate Marketing platform provides our agency and clients with reliable tracking and reporting,” said Peter Figueredo, CEO and co-founder of NET Exponent, an online performance marketing agency, “I have been impressed with their willingness to listen to our suggestions and implement
improvements that will help us drive better results for our clients.”

DoubleClick Performics pioneered the concept of full-service affiliate marketing when it was founded in 1998. The company was the first to provide advertisers with a program management solution, network and technology. DoubleClick Performics is also a leading provider of search marketing services and technologies with capabilities in paid search, local marketing solutions and natural search optimization.

Addie Reed
PReturn Inc.
312-432-9406
areed@preturn.com
Performics is a division of DoubleClick

About DoubleClick Performics

At DoubleClick Performics we are constantly thinking forward about search and affiliate marketing. We do not merely anticipate the future of digital performance marketing; we are committed to the innovation and insights that create it. Our comprehensive suite of services provides advertisers with world-class solutions that combine technology, intelligence, experience and service that cannot be found anywhere else.

Focused on affiliate, paid search and natural search marketing, DoubleClick Performics has been dedicated to understanding the impulses and actions of the online consumer since 1998. DoubleClick Performics ensures that our clients’ marketing investments are more efficient and more effective, and our integrated approach to service delivers superior results across multiple channels.

For more information on affiliate marketing with DoubleClick Performics, please visit:

http://www.performics.com/our_capabilities_files/capabilities_affiliate_marketing.htm.
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