IRVINE, CA -- 07/26/07 -- DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a provider of user-friendly Web platforms for digital media sharing and social networking, announced today that it has selected DoubleClick Performics® to manage its online affiliate marketing program. DoubleClick Performics® is the performance marketing division of DoubleClick®, and a leading provider of affiliate and search-marketing services and technologies.
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."
DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.
"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.
About DigitalPost Interactive
Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.
About DoubleClick Performics
DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com
Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.
Contact DigitalPost Interactive:
Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com
or
Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com
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