A recent Maritz Poll found that 37 percent of respondents plan to shop on the day after Thanksgiving, vs. last year's 34 percent who said they would shop on Black Friday. Those who plan to shop on Black Friday say they will spend $790 overall on their holiday purchases, compared to $637 for all shoppers combined.
According to the poll, the overall average spend this holiday season will be $637, down 10 percent from 2006. One-quarter of all respondents said they would spend less this year, with 50 percent citing "less money to spend this year" as the primary reason.
Respondents with household incomes of $100,000 or more, says the report, will shop at significantly higher levels (45 percent) on Black Friday than those in the lowest income group of less than $25,000 (30 percent).
The generational implications of these Black Friday shoppers looks like this:
59 percent of Gen Y respondents plan to shop
46 percent of Gen X will be there
Only 23 percent of Boomers
And 21 percent of the Silent Generation
Gloria Park Bartolone, vice president, Maritz Research's Retail Group, says "... Black Friday shoppers are looking for discounts, and retailers have already started slashing prices... If (the) discounts appeal to Gen X, Gen Y and those with larger household incomes... (it) could make for a better start to what might be a 'blue' Christmas for retailers."
Planned Shopping Locations (% of all respondents)
Location
% Planning to Shop
Wal-Mart
63%
Target
57
Best Buy
43
K-Mart
28
Sears
23
Circuit City
21
Kohl's
27
Macy's
25
Victoria's Secret
17
Source: MaritzResearch, November 2007
"As retailers compete for holiday spending this year,
"As retailers compete for holiday spending this year, it's clear that (shopping) convenience is a top factor for shoppers..." concludes Bartolone.
Please visit MaritzResearch here to learn more.
Monday, November 19, 2007
Tuesday, November 6, 2007
More special offers from OfficeMax
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Friday, September 28, 2007
Office Max & HP offering up great specials
Office Max is offering up great specials on some popular products from Shredders to Cameras. These offers are valid from September 29th through October 5th. We encourage you to inform your customers of these Technology and Supply specials by highlighting them on your site(s).
Weekly Technology Specials!
Save up to 40% on USB Hard Drives, Jump Drives, and MP3s! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285780&pubid=21000000000112095 View Offer
$40 Off Select Cameras! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285785&pubid= 21000000000112095 View Offer
Weekly Supply Specials!
Save up to 40% on Select Shredders! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285784&pubid=21000000000112095 View OfferBe sure to use the creative below to replace any old banners on your site(s). It is imperative that the latest logos are on display.
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Weekly Technology Specials!
Save up to 40% on USB Hard Drives, Jump Drives, and MP3s! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285780&pubid=21000000000112095 View Offer
$40 Off Select Cameras! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285785&pubid= 21000000000112095 View Offer
Weekly Supply Specials!
Save up to 40% on Select Shredders! (9/29-10/5)Get Text Link http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285784&pubid=21000000000112095 View OfferBe sure to use the creative below to replace any old banners on your site(s). It is imperative that the latest logos are on display.
120x90 Clickthru url - http://clickserve.cc-dt.com/link/tplclick?lid=41000000015696003&pubid=21000000000112095 Image url - http://clickserve.cc-dt.com/link/tplimage?lid=41000000015696003&pubid=21000000000112095
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HP Small Business has new offers ranging from refurbished printers to storage systems. There are several additional promotions which can be found by logging into ConnectCommerce.
Printer Promotions:
New Offer! HP Color LaserJet 1600 refurbished printerOnly $216.15, a 30% discount and all standard warranties apply! (ends 10/31/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285786&pubid=21000000000112095
New Offer! HP Color LaserJet 2600n refurbished printer Only $276.10, a 30% discount and all standard warranties apply! (ends 10/31/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000022285787&pubid=21000000000112095
Desktop & Notebook Promotions: Get $420 savings on select HP Compaq 6910p notebook PCs. (ends 9/30/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000021268523&pubid=21000000000112095
Bundle Promotions:
Mobile Professional bundles - features a total savings of $490. Save instantly on these notebook and accessory bundles with either Verizon BroadbandAccess Built-In or AT&T BroadbandConnect. The Mobile Professional bundles are designed for total peace of mind for busy business professionals on the go. (ends 12/31/07)Click Thru URL: http://clickserve.cc-dt.com/link/tplclick?lid=41000000021268297&pubid=21000000000112095
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HP SMB Outlet Promotions:
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Friday, September 14, 2007
MOM SURFS THE WEB SURPRISINGLY OFTEN
Advertisers should integrate search engine marketing to reach moms planning online and offline purchases, vacations, and more...
SAN JOSE, Calif. – August 21, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics. “Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”
Other interesting findings of the study include:
o 70 percent use search engines to gather information before making any online purchase
o 57 percent use search engines to gather information before making any offline purchase
o 64 percent use search engines to find out where to purchase products offline
o With regard to purchases made in the eight product categories included in the study:
o 92 percent said search engines were helpful in providing valuable information prior to
purchasing
o 79 percent said search engines were helpful in providing valuable information prior to
purchasing offline specifically
o Regarding consumer packaged goods, respondents reported using search engines:
o To compare prices (72 percent)
o To find retail locations (71 percent)
o To gather product information (71 percent)
“Manufacturers and marketers targeting this audience through any kind of advertising campaign should be sureto integrate a well planned Search campaign. Sixty-four percent of women reported using a search engine to gather more information after seeing an advertisement,” says Scott Haiges, President of ROI Research Inc. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics at ksmith@preturn.com or mseverin@doubleclick.com.
Microsoft’s Research Manager Peiwen Li (Pavan Lee) presented an overview of these findings Monday August 20 at Search Engine Strategies San Jose as part of the “Searcher Behavior Research Update.”
Kraig Smith
PReturn Inc.
312-432-9405
ksmith@preturn.com
DoubleClick Performics is a division of DoubleClick
About DoubleClick Performics:
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
About ROI Research, Inc.:
Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.
- # # # -
SAN JOSE, Calif. – August 21, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics. “Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”
Other interesting findings of the study include:
o 70 percent use search engines to gather information before making any online purchase
o 57 percent use search engines to gather information before making any offline purchase
o 64 percent use search engines to find out where to purchase products offline
o With regard to purchases made in the eight product categories included in the study:
o 92 percent said search engines were helpful in providing valuable information prior to
purchasing
o 79 percent said search engines were helpful in providing valuable information prior to
purchasing offline specifically
o Regarding consumer packaged goods, respondents reported using search engines:
o To compare prices (72 percent)
o To find retail locations (71 percent)
o To gather product information (71 percent)
“Manufacturers and marketers targeting this audience through any kind of advertising campaign should be sureto integrate a well planned Search campaign. Sixty-four percent of women reported using a search engine to gather more information after seeing an advertisement,” says Scott Haiges, President of ROI Research Inc. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics at ksmith@preturn.com or mseverin@doubleclick.com.
Microsoft’s Research Manager Peiwen Li (Pavan Lee) presented an overview of these findings Monday August 20 at Search Engine Strategies San Jose as part of the “Searcher Behavior Research Update.”
Kraig Smith
PReturn Inc.
312-432-9405
ksmith@preturn.com
DoubleClick Performics is a division of DoubleClick
About DoubleClick Performics:
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
About ROI Research, Inc.:
Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.
- # # # -
Saturday, August 11, 2007
Friday, August 10, 2007
DoubleClick Performics Named Top Search Engine Marketing Vendor in the Internet Retailer Top 500 Guide
CHICAGO--(BUSINESS WIRE)--DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., was featured in the August issue of Internet Retailer magazine after being named the top search engine marketing vendor in the Internet Retailer Top 500 Guide.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Wednesday, August 8, 2007
GiftsForYouNow.com Announces Partnership with LinkShare
Gift Company Unwraps New Affiliate Marketing Program
CHICAGO--(BUSINESS WIRE)--GiftsForYouNow.com, a web-based retailer of personalized gifts and apparel, today announced it has selected LinkShare.com to facilitate a new affiliate marketing program that will provide the company with opportunities to form strategic online partnerships and significantly increase Internet visibility. The newly formed partnership is a major initiative taken by GiftsForYouNow.com to expand its marketing presence and maximize Internet exposure among a diverse range of online niches.
In addition to managing GiftsForYouNow.com’s Internet affiliate marketing program, LinkShare will maximize web exposure for the company by offering access to thousands of affiliate sites, resulting in exponential advertising impressions. The new relationship with LinkShare will provide a more prominent web presence and increased brand exposure for GiftsForYouNow.com.
“We are extremely excited to move forward with this successful strategy that will undoubtedly have a significant impact on the growth of our company,” said GiftsForYouNow.com General Manager Chuck Albanese. “Our partnership with LinkShare will contribute to the expansion of our company profile and allow us to form new relationships with a broad-based audience and fellow affiliates in the industry.”
Since launching the program only two weeks ago, GiftsForYouNow.com has partnered with over 400 affiliates and will continue to form new alliances in the near future.
In addition to partnering with GiftsForYouNow.com, LinkShare boasts a roster of internationally recognized merchants and is a well-known leader of web-based affiliate marketing programs.
About GiftsForYouNow.com
GiftsForYouNow.com features personalized gifts such as t-shirts, sweatshirts, tote-bags, picture frames, plush, and many other unique items. Each item is personalized with the titles and names of the customer’s family members, such as “Grandma’s Heavenly Blessings” and can include up to 30 of the family member’s names.
GiftsForYouNow.com provides its customers with an excellent value by offering personalized gifts that are affordably priced, with fast, efficient shipping. Most items are shipped out in 2-3 days. Celebrate with your family today and a personalized gift from GiftsForYouNow.com! To see a complete selection of personalized gifts for your family and friends, visit GiftsForYouNow.com today.
CHICAGO--(BUSINESS WIRE)--GiftsForYouNow.com, a web-based retailer of personalized gifts and apparel, today announced it has selected LinkShare.com to facilitate a new affiliate marketing program that will provide the company with opportunities to form strategic online partnerships and significantly increase Internet visibility. The newly formed partnership is a major initiative taken by GiftsForYouNow.com to expand its marketing presence and maximize Internet exposure among a diverse range of online niches.
In addition to managing GiftsForYouNow.com’s Internet affiliate marketing program, LinkShare will maximize web exposure for the company by offering access to thousands of affiliate sites, resulting in exponential advertising impressions. The new relationship with LinkShare will provide a more prominent web presence and increased brand exposure for GiftsForYouNow.com.
“We are extremely excited to move forward with this successful strategy that will undoubtedly have a significant impact on the growth of our company,” said GiftsForYouNow.com General Manager Chuck Albanese. “Our partnership with LinkShare will contribute to the expansion of our company profile and allow us to form new relationships with a broad-based audience and fellow affiliates in the industry.”
Since launching the program only two weeks ago, GiftsForYouNow.com has partnered with over 400 affiliates and will continue to form new alliances in the near future.
In addition to partnering with GiftsForYouNow.com, LinkShare boasts a roster of internationally recognized merchants and is a well-known leader of web-based affiliate marketing programs.
About GiftsForYouNow.com
GiftsForYouNow.com features personalized gifts such as t-shirts, sweatshirts, tote-bags, picture frames, plush, and many other unique items. Each item is personalized with the titles and names of the customer’s family members, such as “Grandma’s Heavenly Blessings” and can include up to 30 of the family member’s names.
GiftsForYouNow.com provides its customers with an excellent value by offering personalized gifts that are affordably priced, with fast, efficient shipping. Most items are shipped out in 2-3 days. Celebrate with your family today and a personalized gift from GiftsForYouNow.com! To see a complete selection of personalized gifts for your family and friends, visit GiftsForYouNow.com today.
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