Advertisers should integrate search engine marketing to reach moms planning online and offline purchases, vacations, and more...
SAN JOSE, Calif. – August 21, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics. “Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”
Other interesting findings of the study include:
o 70 percent use search engines to gather information before making any online purchase
o 57 percent use search engines to gather information before making any offline purchase
o 64 percent use search engines to find out where to purchase products offline
o With regard to purchases made in the eight product categories included in the study:
o 92 percent said search engines were helpful in providing valuable information prior to
purchasing
o 79 percent said search engines were helpful in providing valuable information prior to
purchasing offline specifically
o Regarding consumer packaged goods, respondents reported using search engines:
o To compare prices (72 percent)
o To find retail locations (71 percent)
o To gather product information (71 percent)
“Manufacturers and marketers targeting this audience through any kind of advertising campaign should be sureto integrate a well planned Search campaign. Sixty-four percent of women reported using a search engine to gather more information after seeing an advertisement,” says Scott Haiges, President of ROI Research Inc. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics at ksmith@preturn.com or mseverin@doubleclick.com.
Microsoft’s Research Manager Peiwen Li (Pavan Lee) presented an overview of these findings Monday August 20 at Search Engine Strategies San Jose as part of the “Searcher Behavior Research Update.”
Kraig Smith
PReturn Inc.
312-432-9405
ksmith@preturn.com
DoubleClick Performics is a division of DoubleClick
About DoubleClick Performics:
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
About ROI Research, Inc.:
Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.
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Showing posts with label performics. Show all posts
Showing posts with label performics. Show all posts
Friday, September 14, 2007
Friday, August 10, 2007
DoubleClick Performics Named Top Search Engine Marketing Vendor in the Internet Retailer Top 500 Guide
CHICAGO--(BUSINESS WIRE)--DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., was featured in the August issue of Internet Retailer magazine after being named the top search engine marketing vendor in the Internet Retailer Top 500 Guide.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Friday, August 3, 2007
DoubleClick Makes Banners Less Boring
Brian Morrissey wrote:
Universal Pictures is using the new ad format to promote The Bourne Ultimatum,
NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.DoubleClick hopes to change that with the introduction of a Web banner unit called the "teaser" ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.While not the full rich media units that typically occupy about a third of an online banner buy, they will allow agencies to build more creative executions for the rest of the campaign, said Chris Young, evp of rich media at DoubleClick. While the new ad will cost more than a standard unit with a 30k file limit, it will cost half as much as a full rich media execution, he said."It's time to take creativity to the next level," Young said. "We're going to begin to change the rules of online ad banners."Once an afterthought in an Internet ad market dominated by search listings, the banner is a keen focus of attention as brand advertisers shift spending online. Gaining a foothold in display advertising drove several recent online deals, including Google's $3.1 billion agreement to buy DoubleClick and Microsoft's $6 billion purchase of aQuantive.Young said the teaser format would help make the bulk impressions more compelling to consumers and advertisers—and more valuable.Universal Pictures is using the new ad format to promote The Bourne Ultimatum, showing a quick 10-second trailer in the unit, which then gives users the ability to click through to view the full trailer from the movie's Web site. A typical low-end execution would have only shown a static image, while one on the high end would let users watch the full preview and other clips from within the unit."All the creatives are always complaining about the file size" limits, Young said. "They say, 'I'm limited to 30k. You want me to cut through the clutter, but how can I do that when my file size is so small?'"
Universal Pictures is using the new ad format to promote The Bourne Ultimatum,
NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.DoubleClick hopes to change that with the introduction of a Web banner unit called the "teaser" ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.While not the full rich media units that typically occupy about a third of an online banner buy, they will allow agencies to build more creative executions for the rest of the campaign, said Chris Young, evp of rich media at DoubleClick. While the new ad will cost more than a standard unit with a 30k file limit, it will cost half as much as a full rich media execution, he said."It's time to take creativity to the next level," Young said. "We're going to begin to change the rules of online ad banners."Once an afterthought in an Internet ad market dominated by search listings, the banner is a keen focus of attention as brand advertisers shift spending online. Gaining a foothold in display advertising drove several recent online deals, including Google's $3.1 billion agreement to buy DoubleClick and Microsoft's $6 billion purchase of aQuantive.Young said the teaser format would help make the bulk impressions more compelling to consumers and advertisers—and more valuable.Universal Pictures is using the new ad format to promote The Bourne Ultimatum, showing a quick 10-second trailer in the unit, which then gives users the ability to click through to view the full trailer from the movie's Web site. A typical low-end execution would have only shown a static image, while one on the high end would let users watch the full preview and other clips from within the unit."All the creatives are always complaining about the file size" limits, Young said. "They say, 'I'm limited to 30k. You want me to cut through the clutter, but how can I do that when my file size is so small?'"
Friday, July 27, 2007
DigitalPost Interactive Teams With DoubleClick Performics(R) to Develop New Customer Acquisition Channel
IRVINE, CA -- 07/26/07 -- DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a provider of user-friendly Web platforms for digital media sharing and social networking, announced today that it has selected DoubleClick Performics® to manage its online affiliate marketing program. DoubleClick Performics® is the performance marketing division of DoubleClick®, and a leading provider of affiliate and search-marketing services and technologies.
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."
DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.
"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.
About DigitalPost Interactive
Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.
About DoubleClick Performics
DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com
Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.
Contact DigitalPost Interactive:
Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com
or
Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."
DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.
"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.
About DigitalPost Interactive
Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.
About DoubleClick Performics
DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com
Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.
Contact DigitalPost Interactive:
Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com
or
Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com
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