MOM SURFS THE WEB SURPRISINGLY OFTEN

Advertisers should integrate search engine marketing to reach moms planning online and offline purchases, vacations, and more...

SAN JOSE, Calif. – August 21, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.

“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics. “Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”

Other interesting findings of the study include:

o 70 percent use search engines to gather information before making any online purchase
o 57 percent use search engines to gather information before making any offline purchase
o 64 percent use search engines to find out where to purchase products offline
o With regard to purchases made in the eight product categories included in the study:
o 92 percent said search engines were helpful in providing valuable information prior to
purchasing
o 79 percent said search engines were helpful in providing valuable information prior to
purchasing offline specifically
o Regarding consumer packaged goods, respondents reported using search engines:
o To compare prices (72 percent)
o To find retail locations (71 percent)
o To gather product information (71 percent)

“Manufacturers and marketers targeting this audience through any kind of advertising campaign should be sureto integrate a well planned Search campaign. Sixty-four percent of women reported using a search engine to gather more information after seeing an advertisement,” says Scott Haiges, President of ROI Research Inc. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics at ksmith@preturn.com or mseverin@doubleclick.com.

Microsoft’s Research Manager Peiwen Li (Pavan Lee) presented an overview of these findings Monday August 20 at Search Engine Strategies San Jose as part of the “Searcher Behavior Research Update.”

Kraig Smith
PReturn Inc.
312-432-9405
ksmith@preturn.com


DoubleClick Performics is a division of DoubleClick

About DoubleClick Performics:

Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.

About ROI Research, Inc.:

Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.
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LinkShare and Overstock.com Test New Search Optimizer Link Structure to Improve Advertisers’ Search Results

NEW YORK--(BUSINESS WIRE)--LinkShare, a leading pay-per-action marketing network, has announced it is testing a new link structure with Overstock.com intended to give advertisers natural search benefits to enhance their ranking on Google and other search engines. LinkShare's new Search Optimizer link structure is designed to ensure advertisers that potential customers will find the right path to Overstock.com.

"LinkShare is always testing new and different ways to enhance the advertising experience for users, advertisers, and publishers," said Steve Denton, President of LinkShare. “Our plan is to introduce the new link structure we are testing with Overstock.com to clients worldwide in the fourth-quarter.”

Search engines come in several flavors, but they all trawl the Web to find relevant websites. This 'natural' approach uses the intrinsic link structure of the Web to rank websites according to relevance. LinkShare’s new link architecture is structured to ensure that Google and other engines credit all client links to their domain.

LinkShare publishers are now able to change out their Overstock.com links that currently redirect through LinkShare's servers and link directly to Overstock.com. The new links from LinkShare are scheduled for general availability following the test with Overstock.com.

Overstock.com first selected LinkShare as its affiliate service provider in 2002. LinkShare provides Overstock.com publishers with a single interface to check all sales statistics on a real-time basis. Overstock.com publishers also have access to monthly statements and reports that detail impressions, click-throughs, sales, and commissions.

"We are looking forward to these test results,” says Patrick Byrne, Chief Executive Officer of Overstock.com. "We welcome and appreciate innovations like LinkShare’s new link architecture where Overstock.com and its customers stand to benefit.”

About LinkShare Corporation

LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

About Rakuten

LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
About Overstock.com

Overstock.com, Inc. (NASDAQ: OSTK) (www.overstock.com) is the Internet leader for brand names at clearance prices. Overstock.com offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, Utah is a publicly traded company listed on the NASDAQ Global Market System. Overstock.com is a trademark of Overstock.com, Inc.

In respect to Overstock.com, Inc. this press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, forecasted benefits of the tested software, its ability to provide enhanced natural search benefits, as well as all such other risks as identified in Overstock.com’s Form 10-K for the year ended December 31, 2005, and all its subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in its projections or forward-looking statements.