Advertisers should integrate search engine marketing to reach moms planning online and offline purchases, vacations, and more...
SAN JOSE, Calif. – August 21, 2007 – DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.
“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics. “Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”
Other interesting findings of the study include:
o 70 percent use search engines to gather information before making any online purchase
o 57 percent use search engines to gather information before making any offline purchase
o 64 percent use search engines to find out where to purchase products offline
o With regard to purchases made in the eight product categories included in the study:
o 92 percent said search engines were helpful in providing valuable information prior to
purchasing
o 79 percent said search engines were helpful in providing valuable information prior to
purchasing offline specifically
o Regarding consumer packaged goods, respondents reported using search engines:
o To compare prices (72 percent)
o To find retail locations (71 percent)
o To gather product information (71 percent)
“Manufacturers and marketers targeting this audience through any kind of advertising campaign should be sureto integrate a well planned Search campaign. Sixty-four percent of women reported using a search engine to gather more information after seeing an advertisement,” says Scott Haiges, President of ROI Research Inc. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics at ksmith@preturn.com or mseverin@doubleclick.com.
Microsoft’s Research Manager Peiwen Li (Pavan Lee) presented an overview of these findings Monday August 20 at Search Engine Strategies San Jose as part of the “Searcher Behavior Research Update.”
Kraig Smith
PReturn Inc.
312-432-9405
ksmith@preturn.com
DoubleClick Performics is a division of DoubleClick
About DoubleClick Performics:
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
About ROI Research, Inc.:
Since 2002 ROI Research has been providing leading-edge analytics and technology, designed specifically to measure and maximize the ROI of marketing initiatives. Our robust sampling techniques, integrated online research platform, and campaign measurement expertise provide our clients with the tools needed to optimize profit on every campaign. For more information please visit www.roiresearch.com or contact us at 717.481.7643.
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Friday, September 14, 2007
Saturday, August 11, 2007
Friday, August 10, 2007
DoubleClick Performics Named Top Search Engine Marketing Vendor in the Internet Retailer Top 500 Guide
CHICAGO--(BUSINESS WIRE)--DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., was featured in the August issue of Internet Retailer magazine after being named the top search engine marketing vendor in the Internet Retailer Top 500 Guide.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Internet Retailer publishes its Top 500 Guide annually. The resource for online marketers features strategies for multi-channel retailing and includes profiles and statistics of America’s 500 largest retail Web sites ranked by annual sales. In addition to ranking to retail Web sites and many associated success metrics, the guide also includes information on top vendors across 16 solutions areas. In the Search Engine Marketing category, DoubleClick Performics was named as the top vendor.
“Topping the list of search engine marketing vendors in Internet Retailer’s top 500 guide reinforces the accomplishments the DoubleClick Performics team has worked so hard to attain while growing into one of the most versatile and capable search engine marketing providers in existence today,” said Stuart Larkins, vice president of search. “One of the most respected industry publications has documented not only our success in search but also the success of the many DoubleClick Performics clients included in the top 500 ranking of retail sites. Many of the top brands in multi-channel retail have trusted us to manage their search programs, and we’re honored that Internet Retailer has chosen to acknowledge this.”
Overall, more than 80 marketers on the Internet Retailer Top 500 Guide entrust the management of their Search Engine Marketing and Affiliate Marketing programs to DoubleClick Performics. DoubleClick Performics manages more Top 500 search engine marketing programs than any other vendor.
About the Internet Retailer 500
Internet Retailer’s definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 42,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 37,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes the annual ranking of the 500 largest web sites.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.
Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
Wednesday, August 8, 2007
GiftsForYouNow.com Announces Partnership with LinkShare
Gift Company Unwraps New Affiliate Marketing Program
CHICAGO--(BUSINESS WIRE)--GiftsForYouNow.com, a web-based retailer of personalized gifts and apparel, today announced it has selected LinkShare.com to facilitate a new affiliate marketing program that will provide the company with opportunities to form strategic online partnerships and significantly increase Internet visibility. The newly formed partnership is a major initiative taken by GiftsForYouNow.com to expand its marketing presence and maximize Internet exposure among a diverse range of online niches.
In addition to managing GiftsForYouNow.com’s Internet affiliate marketing program, LinkShare will maximize web exposure for the company by offering access to thousands of affiliate sites, resulting in exponential advertising impressions. The new relationship with LinkShare will provide a more prominent web presence and increased brand exposure for GiftsForYouNow.com.
“We are extremely excited to move forward with this successful strategy that will undoubtedly have a significant impact on the growth of our company,” said GiftsForYouNow.com General Manager Chuck Albanese. “Our partnership with LinkShare will contribute to the expansion of our company profile and allow us to form new relationships with a broad-based audience and fellow affiliates in the industry.”
Since launching the program only two weeks ago, GiftsForYouNow.com has partnered with over 400 affiliates and will continue to form new alliances in the near future.
In addition to partnering with GiftsForYouNow.com, LinkShare boasts a roster of internationally recognized merchants and is a well-known leader of web-based affiliate marketing programs.
About GiftsForYouNow.com
GiftsForYouNow.com features personalized gifts such as t-shirts, sweatshirts, tote-bags, picture frames, plush, and many other unique items. Each item is personalized with the titles and names of the customer’s family members, such as “Grandma’s Heavenly Blessings” and can include up to 30 of the family member’s names.
GiftsForYouNow.com provides its customers with an excellent value by offering personalized gifts that are affordably priced, with fast, efficient shipping. Most items are shipped out in 2-3 days. Celebrate with your family today and a personalized gift from GiftsForYouNow.com! To see a complete selection of personalized gifts for your family and friends, visit GiftsForYouNow.com today.
CHICAGO--(BUSINESS WIRE)--GiftsForYouNow.com, a web-based retailer of personalized gifts and apparel, today announced it has selected LinkShare.com to facilitate a new affiliate marketing program that will provide the company with opportunities to form strategic online partnerships and significantly increase Internet visibility. The newly formed partnership is a major initiative taken by GiftsForYouNow.com to expand its marketing presence and maximize Internet exposure among a diverse range of online niches.
In addition to managing GiftsForYouNow.com’s Internet affiliate marketing program, LinkShare will maximize web exposure for the company by offering access to thousands of affiliate sites, resulting in exponential advertising impressions. The new relationship with LinkShare will provide a more prominent web presence and increased brand exposure for GiftsForYouNow.com.
“We are extremely excited to move forward with this successful strategy that will undoubtedly have a significant impact on the growth of our company,” said GiftsForYouNow.com General Manager Chuck Albanese. “Our partnership with LinkShare will contribute to the expansion of our company profile and allow us to form new relationships with a broad-based audience and fellow affiliates in the industry.”
Since launching the program only two weeks ago, GiftsForYouNow.com has partnered with over 400 affiliates and will continue to form new alliances in the near future.
In addition to partnering with GiftsForYouNow.com, LinkShare boasts a roster of internationally recognized merchants and is a well-known leader of web-based affiliate marketing programs.
About GiftsForYouNow.com
GiftsForYouNow.com features personalized gifts such as t-shirts, sweatshirts, tote-bags, picture frames, plush, and many other unique items. Each item is personalized with the titles and names of the customer’s family members, such as “Grandma’s Heavenly Blessings” and can include up to 30 of the family member’s names.
GiftsForYouNow.com provides its customers with an excellent value by offering personalized gifts that are affordably priced, with fast, efficient shipping. Most items are shipped out in 2-3 days. Celebrate with your family today and a personalized gift from GiftsForYouNow.com! To see a complete selection of personalized gifts for your family and friends, visit GiftsForYouNow.com today.
Sunday, August 5, 2007
LinkShare and Overstock.com Test New Search Optimizer Link Structure to Improve Advertisers’ Search Results
NEW YORK--(BUSINESS WIRE)--LinkShare, a leading pay-per-action marketing network, has announced it is testing a new link structure with Overstock.com intended to give advertisers natural search benefits to enhance their ranking on Google and other search engines. LinkShare's new Search Optimizer link structure is designed to ensure advertisers that potential customers will find the right path to Overstock.com.
"LinkShare is always testing new and different ways to enhance the advertising experience for users, advertisers, and publishers," said Steve Denton, President of LinkShare. “Our plan is to introduce the new link structure we are testing with Overstock.com to clients worldwide in the fourth-quarter.”
Search engines come in several flavors, but they all trawl the Web to find relevant websites. This 'natural' approach uses the intrinsic link structure of the Web to rank websites according to relevance. LinkShare’s new link architecture is structured to ensure that Google and other engines credit all client links to their domain.
LinkShare publishers are now able to change out their Overstock.com links that currently redirect through LinkShare's servers and link directly to Overstock.com. The new links from LinkShare are scheduled for general availability following the test with Overstock.com.
Overstock.com first selected LinkShare as its affiliate service provider in 2002. LinkShare provides Overstock.com publishers with a single interface to check all sales statistics on a real-time basis. Overstock.com publishers also have access to monthly statements and reports that detail impressions, click-throughs, sales, and commissions.
"We are looking forward to these test results,” says Patrick Byrne, Chief Executive Officer of Overstock.com. "We welcome and appreciate innovations like LinkShare’s new link architecture where Overstock.com and its customers stand to benefit.”
About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.
About Rakuten
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
About Overstock.com
Overstock.com, Inc. (NASDAQ: OSTK) (www.overstock.com) is the Internet leader for brand names at clearance prices. Overstock.com offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, Utah is a publicly traded company listed on the NASDAQ Global Market System. Overstock.com is a trademark of Overstock.com, Inc.
In respect to Overstock.com, Inc. this press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, forecasted benefits of the tested software, its ability to provide enhanced natural search benefits, as well as all such other risks as identified in Overstock.com’s Form 10-K for the year ended December 31, 2005, and all its subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in its projections or forward-looking statements.
"LinkShare is always testing new and different ways to enhance the advertising experience for users, advertisers, and publishers," said Steve Denton, President of LinkShare. “Our plan is to introduce the new link structure we are testing with Overstock.com to clients worldwide in the fourth-quarter.”
Search engines come in several flavors, but they all trawl the Web to find relevant websites. This 'natural' approach uses the intrinsic link structure of the Web to rank websites according to relevance. LinkShare’s new link architecture is structured to ensure that Google and other engines credit all client links to their domain.
LinkShare publishers are now able to change out their Overstock.com links that currently redirect through LinkShare's servers and link directly to Overstock.com. The new links from LinkShare are scheduled for general availability following the test with Overstock.com.
Overstock.com first selected LinkShare as its affiliate service provider in 2002. LinkShare provides Overstock.com publishers with a single interface to check all sales statistics on a real-time basis. Overstock.com publishers also have access to monthly statements and reports that detail impressions, click-throughs, sales, and commissions.
"We are looking forward to these test results,” says Patrick Byrne, Chief Executive Officer of Overstock.com. "We welcome and appreciate innovations like LinkShare’s new link architecture where Overstock.com and its customers stand to benefit.”
About LinkShare Corporation
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.
About Rakuten
LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
About Overstock.com
Overstock.com, Inc. (NASDAQ: OSTK) (www.overstock.com) is the Internet leader for brand names at clearance prices. Overstock.com offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com, headquartered in Salt Lake City, Utah is a publicly traded company listed on the NASDAQ Global Market System. Overstock.com is a trademark of Overstock.com, Inc.
In respect to Overstock.com, Inc. this press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, forecasted benefits of the tested software, its ability to provide enhanced natural search benefits, as well as all such other risks as identified in Overstock.com’s Form 10-K for the year ended December 31, 2005, and all its subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in its projections or forward-looking statements.
Friday, August 3, 2007
DoubleClick Makes Banners Less Boring
Brian Morrissey wrote:
Universal Pictures is using the new ad format to promote The Bourne Ultimatum,
NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.DoubleClick hopes to change that with the introduction of a Web banner unit called the "teaser" ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.While not the full rich media units that typically occupy about a third of an online banner buy, they will allow agencies to build more creative executions for the rest of the campaign, said Chris Young, evp of rich media at DoubleClick. While the new ad will cost more than a standard unit with a 30k file limit, it will cost half as much as a full rich media execution, he said."It's time to take creativity to the next level," Young said. "We're going to begin to change the rules of online ad banners."Once an afterthought in an Internet ad market dominated by search listings, the banner is a keen focus of attention as brand advertisers shift spending online. Gaining a foothold in display advertising drove several recent online deals, including Google's $3.1 billion agreement to buy DoubleClick and Microsoft's $6 billion purchase of aQuantive.Young said the teaser format would help make the bulk impressions more compelling to consumers and advertisers—and more valuable.Universal Pictures is using the new ad format to promote The Bourne Ultimatum, showing a quick 10-second trailer in the unit, which then gives users the ability to click through to view the full trailer from the movie's Web site. A typical low-end execution would have only shown a static image, while one on the high end would let users watch the full preview and other clips from within the unit."All the creatives are always complaining about the file size" limits, Young said. "They say, 'I'm limited to 30k. You want me to cut through the clutter, but how can I do that when my file size is so small?'"
Universal Pictures is using the new ad format to promote The Bourne Ultimatum,
NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.DoubleClick hopes to change that with the introduction of a Web banner unit called the "teaser" ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.While not the full rich media units that typically occupy about a third of an online banner buy, they will allow agencies to build more creative executions for the rest of the campaign, said Chris Young, evp of rich media at DoubleClick. While the new ad will cost more than a standard unit with a 30k file limit, it will cost half as much as a full rich media execution, he said."It's time to take creativity to the next level," Young said. "We're going to begin to change the rules of online ad banners."Once an afterthought in an Internet ad market dominated by search listings, the banner is a keen focus of attention as brand advertisers shift spending online. Gaining a foothold in display advertising drove several recent online deals, including Google's $3.1 billion agreement to buy DoubleClick and Microsoft's $6 billion purchase of aQuantive.Young said the teaser format would help make the bulk impressions more compelling to consumers and advertisers—and more valuable.Universal Pictures is using the new ad format to promote The Bourne Ultimatum, showing a quick 10-second trailer in the unit, which then gives users the ability to click through to view the full trailer from the movie's Web site. A typical low-end execution would have only shown a static image, while one on the high end would let users watch the full preview and other clips from within the unit."All the creatives are always complaining about the file size" limits, Young said. "They say, 'I'm limited to 30k. You want me to cut through the clutter, but how can I do that when my file size is so small?'"
Saturday, July 28, 2007
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