Brian Morrissey wrote:
Universal Pictures is using the new ad format to promote The Bourne Ultimatum,
NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.DoubleClick hopes to change that with the introduction of a Web banner unit called the "teaser" ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.While not the full rich media units that typically occupy about a third of an online banner buy, they will allow agencies to build more creative executions for the rest of the campaign, said Chris Young, evp of rich media at DoubleClick. While the new ad will cost more than a standard unit with a 30k file limit, it will cost half as much as a full rich media execution, he said."It's time to take creativity to the next level," Young said. "We're going to begin to change the rules of online ad banners."Once an afterthought in an Internet ad market dominated by search listings, the banner is a keen focus of attention as brand advertisers shift spending online. Gaining a foothold in display advertising drove several recent online deals, including Google's $3.1 billion agreement to buy DoubleClick and Microsoft's $6 billion purchase of aQuantive.Young said the teaser format would help make the bulk impressions more compelling to consumers and advertisers—and more valuable.Universal Pictures is using the new ad format to promote The Bourne Ultimatum, showing a quick 10-second trailer in the unit, which then gives users the ability to click through to view the full trailer from the movie's Web site. A typical low-end execution would have only shown a static image, while one on the high end would let users watch the full preview and other clips from within the unit."All the creatives are always complaining about the file size" limits, Young said. "They say, 'I'm limited to 30k. You want me to cut through the clutter, but how can I do that when my file size is so small?'"
Friday, August 3, 2007
Saturday, July 28, 2007
Friday, July 27, 2007
DigitalPost Interactive Teams With DoubleClick Performics(R) to Develop New Customer Acquisition Channel
IRVINE, CA -- 07/26/07 -- DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a provider of user-friendly Web platforms for digital media sharing and social networking, announced today that it has selected DoubleClick Performics® to manage its online affiliate marketing program. DoubleClick Performics® is the performance marketing division of DoubleClick®, and a leading provider of affiliate and search-marketing services and technologies.
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."
DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.
"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.
About DigitalPost Interactive
Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.
About DoubleClick Performics
DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com
Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.
Contact DigitalPost Interactive:
Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com
or
Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com
"As a Web 2.0 company, we are always looking for new, cost-effective ways to build our customer base," said Brian Blackburn, VP Marketing for DigitalPost Interactive. "The partnership with DoubleClick Performics® gives us exposure to millions of shoppers through their expansive network of affiliate websites. It's a win-win situation that will help us drive customer acquisitions while exposing our brand to vast new audiences."
DoubleClick Performics®, a leading provider of Affiliate Marketing Services, facilitates billions of dollars in e-commerce transactions for more than 300 advertisers through its proven, cost-effective channel for direct-response online advertising. The firm's customized affiliate marketing programs connect merchants with affiliates of the highest caliber who share common customers and common goals.
"We are pleased to help DigitalPost Interactive grow their affiliate business," said Chris Henger, Vice President of Affiliate Marketing for DoubleClick Performics®.
About DigitalPost Interactive
Headquartered in Irvine, CA, DigitalPost Interactive provides user-friendly Web 2.0 platforms that bring simplicity, versatility and security to online media sharing and social networking. Powered by tools like Qwik-Post(SM), these platforms empower users to create personalized websites in minutes that are rich with multimedia. Following the success of its flagship sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, the company now markets its technology to verticals in the education, sports and travel industries. For more information, please visit www.DigitalPostInteractive.com.
About DoubleClick Performics
DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com
Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.
Contact DigitalPost Interactive:
Media Relations:
Mike Maloney
Ph: 714-824-3009
mmaloney@digitalpostinteractive.com
or
Investor Relations:
Ph: 949-544-1392
ir@digitalpostinteractive.com
Thursday, July 26, 2007
Try Beatport For Music
Beatport is the first authentic digital music store designed to service the evolution of the digital music culture, redefining how DJ's and enthusiasts acquire their music. Beatport.com allows users to access the world of club music through secure, legal, hi-speed, high quality downloads in MP3, mP4 and WAV formats on a pay per download basis. With hundreds of labels and thousands of users world wide, Beatport is the recognized as the leader in online digital dance music.
The first version of Beatport launched in January 2004 with 79 record labels on board. By mid 2004, Beatport started to gain recognition collaborating with some of the top DJs and technology companies in the business such as Native Instruments in Berlin and world-renowned dance artists, Bad Boy Bill, John Acquaviva and Richie Hawtin.
With the re-vision of the site January 2005, the momentum of Beatport's achievements picked up speed. Beatport 2.0 soon became the recognized global leader in Independent dance music, building a catalog over 100,000 tracks supplied by 2,700 signed labels. Beatport also sponsored major electronic music festivals in 2006 such as Remix Hotel for the Winter Music Conference in Miami, Sonar in Barcelona, Love Parade in Berlin and the Move Festival in Chicago to name a few. Dropping even more names, Beatport continues to flourish relationships with some of the best club venues around the world like Crobar (NYC, Chicago, Miami), Privilege (Ibiza), Vinyl and the Church (Denver).
With the third re-launch, Beatport 3.0 displays significant improvements to the site. Adding to the already impressive list of features, 3.0 includes a more robust search engine, 'My Beatport', 'Users Also Bought' and 'Email a Friend.' Capturing the market further, Beatport joins forces with DeeJay Magazine (UK), designing for the first time an original syndication, strengthening Beatport's capabilities to offer their users the best exclusive electronic music first. Beatport's main office is located in Denver Colorado with satellite offices in New York, London and Berlin.
Register with Beatport.com and get 10 free downloads!!
The first version of Beatport launched in January 2004 with 79 record labels on board. By mid 2004, Beatport started to gain recognition collaborating with some of the top DJs and technology companies in the business such as Native Instruments in Berlin and world-renowned dance artists, Bad Boy Bill, John Acquaviva and Richie Hawtin.
With the re-vision of the site January 2005, the momentum of Beatport's achievements picked up speed. Beatport 2.0 soon became the recognized global leader in Independent dance music, building a catalog over 100,000 tracks supplied by 2,700 signed labels. Beatport also sponsored major electronic music festivals in 2006 such as Remix Hotel for the Winter Music Conference in Miami, Sonar in Barcelona, Love Parade in Berlin and the Move Festival in Chicago to name a few. Dropping even more names, Beatport continues to flourish relationships with some of the best club venues around the world like Crobar (NYC, Chicago, Miami), Privilege (Ibiza), Vinyl and the Church (Denver).
With the third re-launch, Beatport 3.0 displays significant improvements to the site. Adding to the already impressive list of features, 3.0 includes a more robust search engine, 'My Beatport', 'Users Also Bought' and 'Email a Friend.' Capturing the market further, Beatport joins forces with DeeJay Magazine (UK), designing for the first time an original syndication, strengthening Beatport's capabilities to offer their users the best exclusive electronic music first. Beatport's main office is located in Denver Colorado with satellite offices in New York, London and Berlin.
Register with Beatport.com and get 10 free downloads!!
Wednesday, July 25, 2007
Monday, July 23, 2007
Biz Report 8/23/07
Tuesday, July 24, 2007
Email Marketing
British B2B marketers embrace email
Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>
Advertising
Not all in-game ads are equal
In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>
Research
China’s online population to become world’s largest
The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>
Email Marketing
Look for consumer-mail to take over
A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same four year time period. >>
Research
Publishers fall short in branding site content
A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential. >>
Mobile Marketing
MMA: mobile space needs kid-friendly guidelines
As mobile marketing grows, so does the worry that children will be unfairly targeted by marketers. To put parents and marketers minds at ease, the Mobile Marketing Association has issued a few kid-friendly guidelines. >>
Email Marketing
British B2B marketers embrace email
Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>
Advertising
Not all in-game ads are equal
In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>
Research
China’s online population to become world’s largest
The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>
Email Marketing
Look for consumer-mail to take over
A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same four year time period. >>
Research
Publishers fall short in branding site content
A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential. >>
Mobile Marketing
MMA: mobile space needs kid-friendly guidelines
As mobile marketing grows, so does the worry that children will be unfairly targeted by marketers. To put parents and marketers minds at ease, the Mobile Marketing Association has issued a few kid-friendly guidelines. >>
Sunday, July 22, 2007
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